Last updated: March 2025
Legal Entity: Wiley Nutrition Limited
Wiley Nutrition Limited (“Myoform”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy notice explains how we collect, use, store, and protect your information when you visit or use Myoform.io.
This privacy notice applies alongside any other privacy or fair processing notices we may provide on specific occasions. Our services are not intended for children, and we do not knowingly collect data relating to children except where a parent or legal guardian provides it.
Who We Are
Wiley Nutrition Limited is the data controller responsible for your personal data.
Data Privacy Officer: Sacha Attiach
Email: info@myoform.io
You have the right to make a complaint to the Information Commissioner’s Office (ICO) in the UK. EU residents may contact their local DPA. US residents may have rights under state privacy laws and, where applicable, HIPAA. Please contact us first so we can address your concerns.
Changes to This Policy
This version was updated in November 2025. If your personal information changes, please notify us so we can keep your records accurate.
Third-Party Links
Our website may include links to third-party sites. We do not control these services and encourage you to read their privacy notices.
We collect personal data directly from you (forms, questionnaires, account creation) and automatically (cookies and analytics).
Identity Data
Name, date of birth, place of residence, gender, username.
Contact Data
Email address, telephone number, delivery address.
Profile Data
Login details, survey responses, preferences, feedback.
Marketing Data
Marketing preferences and communication settings.
Special Category Data
We may collect health data, genetic testing data, ethnicity, sexual orientation, and related insights only with your explicit consent.
Genetic Testing Data
This may include:
We process this data in accordance with UK GDPR, EU GDPR, US state laws, and where applicable, HIPAA.
Aggregated Data
We may use aggregated and anonymised data for analytics and product improvement.
We use your data to:
We only use your data when legally permitted, including consent, contract fulfilment, legitimate interest, and legal compliance.
We may share your data with:
All third parties must comply with confidentiality and data protection obligations.
Your data may be transferred outside the UK, EU, or US, only when required to complete the services offered. When this occurs, we ensure lawful safeguards such as:
For US users whose data falls under the Health Insurance Portability and Accountability Act (HIPAA):
What HIPAA Covers
Some genetic or health-related information may qualify as Protected Health Information (PHI). When we process PHI as a HIPAA-covered entity or business associate, we follow HIPAA’s security and privacy requirements.
How We Protect HIPAA-Protected Data
Your HIPAA Rights
Where HIPAA applies, you have rights to:
To exercise HIPAA-related rights, email info@myoform.io.
Under UK/EU GDPR:
Under US State Laws (e.g., CCPA):
To exercise any rights, contact info@myoform.io.
We use cookies to improve website functionality, analytics, and user experience.
Types of Cookies We Use
Essential Cookies – Required for site operation.
Analytics Cookies – Help us understand performance and usage.
Marketing Cookies – Used for personalised advertising (only with consent).
Functional Cookies – Improve site experience (e.g., remembering preferences).
Managing Cookies
You can:
Disabling certain cookies may impact website functionality.
We use industry-standard encryption, access controls, and security protocols to keep your data safe. Despite safeguards, no system is completely secure, and we cannot guarantee absolute protection.
We retain personal data only as long as necessary for:
Genetic data is retained only with your ongoing consent.
Use of the Website
By accessing Myoform.io, you agree to use the site only for lawful purposes and not to disrupt or misuse our services.
Account Responsibilities
You are responsible for maintaining the confidentiality of login details and for all activity under your account.
Service Disclaimer
Myoform provides personalised nutrition insights based on available data. We do not provide medical diagnosis, and our service should not replace professional medical advice.
Intellectual Property
All content, branding, and materials on Myoform.io are owned by or licensed to Wiley Nutrition Limited. You may not copy, distribute, or use our content without permission.
Purchases and Subscriptions
By purchasing services or supplements, you agree to pay all associated fees. Subscription terms, renewal details, and cancellation instructions are provided at checkout.
Limitation of Liability
We are not liable for indirect, incidental, or consequential damages arising from use of our services.
Changes to Terms
We may update these Terms & Conditions periodically. Continued use of the website indicates acceptance of any changes.
If you have questions about this policy or your personal data, contact:
info@myoform.io
Wiley Nutrition Limited